You have bold visions for your young organization and can’t wait to see your company’s name in print. You can make this vision a reality by coming up with story ideas and “pitching” those ideas to journalists. The concept is similar to a funding pitch, but instead of proving ROI, you’re proving that your story idea will be of interest to a particular journalist’s readers. By carving out some time to brainstorm, you can pitch
Julia here, WordPop’s PR consultant. For the past 10+ years, I’ve been a PR pro and yoga practitioner. A few years ago, I added “certified yoga teacher” to my credentials. Balancing between the two sometimes opposing roles of PR practitioner and yogi got me to thinking…what do they have in common? As it turns out, it’s a lot! Yoga isn’t just good for strengthening your body – here are 9 PR skills you can strengthen through yoga.
We know you can turn a room from empty to inviting, but can you tell a story that will catch the eye of a journalist? If you’re interested in working with members of the media to tell your organization’s story, we’re here to help! Use these topics below as a springboard to share your industry expertise and unique point of view with journalists. The smart approach to a small space story. People can’t get enough
Are you interested in working with WordPop Public Relations? Our team has nearly 20 years of combined PR and marketing experience and has been helping champions of happy, healthy and smart living to build and execute social media and PR plans since the firm opened in 2011. WordPop PR has worked with several organizations in the home building, design, startup and professional services sectors, helping them gain exposure through digital, TV and print placements, as
So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with the basics – what is public relations? According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A key part of
We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to paper and draft not a blueprint but a newsworthy story that will help you connect with potential clients in a new way, here are some thought-joggers to get you going on the journey! The famous architect’s birthday story. Who are the godfathers and godmothers of architecture in your
If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this quarter? Did you sell out a development in record time? Are you doing something to help buyers shop wise or save money? The trend story. Have you noticed that buyers are constantly asking for