about WordPop

We understand that being the “best-kept secret” in your industry can be frustrating. Our founder, April Enriquez, started WordPop Public Relations to help homebuilders – and brands that enrich homes – become discoverable, trusted and chosen.

As an award-winning public relations and brand messaging expert for more than a decade, April becomes your marketing team’s secret weapon as she guides the creation of clear, vibrant and compelling content.

April sets realistic expectations and provides you with a plan and anticipated costs before a project starts. The innovative home brands she works with don’t have to waste another day or dollar while feeling stuck, invisible or underrated. Instead, they can achieve brand clarity that yields visibility and customer trust.

Here are a few honors the joy-filled toddler mom and cold brew-smoothie enthusiast has earned

April Enriquez

April Enriquez

Founder

  • 2020 San Diego Press Club – Excellence in Journalism Awards – 1st place for press release writing
  • 2017 Top 40 Under 40 Business Professional, San Diego Daily Transcript
  • 2017 San Diego Press Club – Excellence in Journalism Awards – 2nd place for press release writing
  • 2015-2016 San Diego Press Club President, one of the largest Press Clubs in the United States.
  • 2016 Trailblazer Award Finalist, National Association of Women Business Owners (NAWBO)
  • 2015 San Diego Press Club – Excellence in Journalism Awards – 2nd place for bylined article
  • 2013 Trailblazer Award Finalist, National Association of Women Business Owners (NAWBO)
  • 2010 New Public Relations Professional of the Year, Public Relations Society of America (PRSA)
Tracy Petrucci

Tracy Petrucci

Social Media Advertising Consultant

Tracy is WordPop’s strategic social media advertising partner. Tracy unapologetically takes a different stance than many marketers. Since establishing her career in 2008, she’s put honesty and transparency above ego – always. A native San Diegan, she has taught as a professor at MiraCosta College, at multiple adult school programs in the county, and presents at workshops nationwide.

After spending more than a decade rigorously testing online marketing tools, the award-winning marketer continues to live and breathe digital marketing trends every day, and has a proven track record of selecting the most profitable platforms for WordPop’s clients.