We’re a public relations firm that writes better content and attracts better audiences, regardless of screen size or character count. We’re dedicated to helping champions of smart, healthy and happy living in San Diego, Greater Los Angeles and Santa Barbara. Meet our dedicated team below!
April Enriquez, Founder
April activates her clients’ public relations, social media and events efforts, bringing meaningful stories to the press and community. She started WordPop Public Relations in 2011 after working as Director of PR for an advertising agency in North Los Angeles, where she managed media relations for a large hospital and burn center, as well as automotive and hospitality clients. Prior, she served as Director of Social Media for a PR agency in San Diego, specializing in real estate and architecture.
As founder and lead publicist at WordPop, she serves organizations throughout Southern California, across a variety of industries including homebuilding and design, wellness, insurance, women-led startups and more. Learn more about WordPop’s services by clicking here.
April has a communication degree from University of California, San Diego (UCSD), and is certified in Sustainable Business Practices by UCSD Extension.
In her free time, the public relations specialist enjoys walking her Labradoodle Andy, teaching or taking indoor cycling classes, arranging florals, or watching an NBA game. Or…‘gramming about these things.
Honors:
2017 Top 40 Under 40 Business Professional, San Diego Daily Transcript
2017 San Diego Press Club – Excellence in Journalism Awards – 2nd place for press release writing
2015-2016 San Diego Press Club President, one of the largest Press Clubs in the United States.
2016 Trailblazer Award Finalist, National Association of Women Business Owners (NAWBO)
2015 San Diego Press Club – Excellence in Journalism Awards – 2nd place for bylined article
2013 Trailblazer Award Finalist, National Association of Women Business Owners (NAWBO)
2010 New Public Relations Professional of the Year, Public Relations Society of America (PRSA)
Learn more about April by visiting her profile on LinkedIn.
Tracy Petrucci, Social Media Advertising Consultant
Tracy is WordPop’s strategic social media advertising partner. Tracy unapologetically takes a different stance than many marketers. Since establishing her career in 2008, she’s put honesty and transparency above ego – always. A native San Diegan, she has taught as a professor at MiraCosta College, at multiple adult school programs in the county, and presents at workshops nationwide.
After spending more than a decade rigorously testing online marketing tools, the award-winning marketer continues to live and breathe digital marketing trends every day, and has a proven track record of selecting the most profitable platforms for WordPop’s clients.
Julia McCann, PR Consultant
Julia McCann is a communications professional with expertise in communication writing and strategy, employee communication and corporate social responsibility. Julia was most recently with thinkPARALLAX, a full-service creative agency that builds brands for the greater good. Prior to thinkPARALLAX, she worked in-house for Hasbro, Inc. the toymaker behind Nerf, Transformers, My Little Pony, Play-Doh and more. Julia received a B.A. in English and Studio Art at the University of New Hampshire before returning to school to earn her M.S. in Public Relations at Boston University.
She previously held leadership roles with the Public Relations Society of America San Diego, serving as mentor program co-chair and Bernays Awards collateral chair.
In her spare time, Julia practices yoga and recently received her RYT (registered yoga teacher) certification. When she’s not working or doing yoga, she can be found sipping a latte, experimenting with a new recipe or enjoying San Diego’s excellent restaurants and breweries.