What is the difference between being visible and being seen?

What is the difference between being visible and being seen?  These are two buzzwords that have become particularly popular in 2024. But what’s the difference between the two? We compiled a list of a few of our favorite celebrity examples [...]

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How to Nail Your Interview With Media

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case [...]

How to Plan a Photoshoot That Embodies Your Brand

Let’s take those headshots to the next level! Showing up and showing your face as a representation of your brand is SO important to telling your brand story. If you're anything like us, you’ve probably drooled over beautiful shots from [...]

Soooo what is Public Relations really?

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants™ at WordPop, we love clarifying challenging communications topics for you. Here [...]

Canva Tips to Help Your Posts Stand Out

Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has [...]

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Time to Get Growing on Linkedin

Which social media platforms do you prioritize for your business?  We’re not mind readers but we bet you answered with these top two: Facebook and Instagram. Worldwide, Facebook and Instagram are the most popular social media platforms among PR professionals, [...]

Creating a Brand Guide

Do you need help with social media, but are worried that the agency you hire won’t capture your authentic voice? Do you wonder how you can maintain a consistent voice and visual appearance when someone else is creating your content?? [...]

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Getting Your Story into the News

According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists [...]