Are you ready for the glitz and grandeur of awards season? Before the glamour of awards galas comes choosing award entries, compiling photography, drafting content and presenting your award application to judges. WordPop has been through many cycles of awards seasons and we want to help you prepare and polish your entry! Five tips for entries that shine: 1. Follow all instructions. 2. Label everything carefully. 3. Ask how judges will view your material (on an
We’re counting down to Christmas with 12 public relations and journalism terms you should know! If you’re a business owner, marketing executive, non-profit director, or new PR pro – this post is for you. Cheers! Press release (or news release) – A press release is a newsworthy announcement shared with the media. A written announcement usually no longer than one page, a press release covers the essentials: who, what, where, when, why and how. Videos
Sara Chavez Joins WordPop Public Relations as Fall 2017 Intern. It is with great excitement that we welcome Sara Chavez to the WordPop team! Sara is a recent graduate of the University of San Diego with a bachelor’s degree in business administration in marketing, a minor in supply chain management as well as a concentration in French. Sara is eager to enter the marketing world and is especially interested in the realm of digital and social
Are you a home builder or agent trying to market and sell a new or resale home? Are you an interior designer or architect hoping to showcase your beautiful work? If so, tune in! We invited our talented friend Natalia Robert to share a few tips about working with a photographer. Standing out in the real estate market these days can be tough, but having stellar professional photos for your listing is one sure-fire way to
We love our job because we get to promote the causes of professionals in the wellness space – from doctors to medical devices to athletes. If you’re an expert in some facet of the red-hot wellness space, there’s an opportunity for you to see your name in ink! Read below for ideas and let the brainstorm begin. The food/nutrition story. Whether you’re a doctor or a triathlete, food and nutrition is part of your realm.
Client: Brookfield Residential, a developer and builder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder’s primary research (a survey and community meetings) to understand buyer demographics and psychographics. Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and
In 2014, we shared 10 things we love about PR. Here are 10 more reasons why we love what we do! Opportunity to write daily. Chance to see our words in print. It never gets old! Change – our days are very rarely repetitive – there’s always something new…whether it’s a new client, new challenge, or a new approach. Uncovering what’s exciting or interesting about a particular project, initiative, concept…and bringing that to light. The