About Sophia

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So far Sophia has created 5 blog entries.

Creating a Brand Guide

Do you need help with social media, but are worried that the agency you hire won’t capture your authentic voice? Do you wonder how you can maintain a consistent voice and visual appearance when someone else is creating your content?? How do you make sure information is accurate when you’re working with someone who is not a subject matter expert in your industry?  We understand this concern, which is why our WordPop Public Relations team [...]

By |2022-07-12T03:24:26-07:00July 12, 2022|Public Relations, Social Media|0 Comments

Getting Your Story into the News

According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists or influencers to pitch their stories to. Getting your story into the right hands and the right publication can be a challenge. Here are our tips for proofing, prepping and pitching your story.   The [...]

By |2022-06-16T02:02:16-07:00June 16, 2022|Public Relations, Uncategorized|0 Comments

Six Lessons From PR Moms

We are so thankful for the mothers in our lives and the wisdom they have to offer.  In celebration of Mother's Day this year, we asked some of our favorite PR pros: "What's one lesson motherhood has taught you - and how has it made you a better PR pro? Or, share a PR lesson that has made you a better mom?" Here's what they had to say. Here’s what they had to say: “The [...]

By |2022-05-07T10:06:39-07:00May 7, 2022|Uncategorized, Women in Business|0 Comments

How We Help Our Clients Remotely

Ahh remote work…love it or not, it’s a phrase we have all become very familiar with over the past couple of years. Even though conditions are far different than spring of 2020, many of us have continued to work from our bedrooms, even as companies open their office doors.  By the end of 2022, 25% of all professional jobs are likely to be remote and those opportunities are only expected to increase in 2023, according [...]

By |2022-05-02T03:13:21-07:00May 2, 2022|Uncategorized|0 Comments

Park Circle Project Wrap-up

Client: Park Circle by Touchstone Communities Time Frame: Three media splashes over 15 months Objective: Earn favorable media coverage for the grand opening of a new master-planned community located in the northern suburbs of San Diego County. Aerial image of Park Circle Execution Our efforts to support Park Circle’s launch and continued coverage included: - Press release writing and distribution on the news wire and by hand to local media outlets.  These releases [...]

By |2022-03-15T11:06:52-07:00March 15, 2022|Client News, Public Relations, Real Estate|0 Comments
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