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So far Sophia has created 12 blog entries.

Why is PR Important for Businesses?

What is the first thing that pops into people's minds when they think of your business? We are pretty sure you want them to quickly recall one of your finest moments.  These highlight moments are different for every business and industry, but they might include a heartwarming story about one of your employees, a recent innovation you achieved, or how your business changed the life of a customer.  Unfortunately, these stories often stay hidden and [...]

By |2024-04-03T13:35:37-07:00April 3, 2024|Uncategorized|0 Comments

Before jumping into PR – know this!!

Whether you're a startup, a small business, or an individual looking to enhance your public image, understanding the fundamentals of PR is essential. In this post, we'll cover everything you need to know before starting PR.   What PR is: PR seeks out and distributes the stories within an organization that might otherwise go unnoticed. At its core, PR is also about managing the spread of information between an individual or organization and the public. [...]

By |2024-04-03T13:44:10-07:00March 11, 2024|Uncategorized|0 Comments

How to Get Media Coverage for Your Business

What do potential clients or customers see when they search for you online?  Imagine they type in your name and see you or your business quoted in trusted publications, whether local or national. Instantly, in their mind, you have gained credibility. Securing media coverage for your business can drastically improve your brand visibility and customer trust. Landing media coverage usually takes a significant amount of work and time, but it can be made easier by [...]

By |2024-04-03T13:46:35-07:00February 20, 2024|Uncategorized|0 Comments

How to Nail Your Interview With Media

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case studies to boot. Your ingenuity shines through and connects you with new clients and supporters who read the article.   When it comes to public relations, we often find that clients, even veteran CEOs, are [...]

By |2023-12-05T10:31:13-08:00December 5, 2023|Uncategorized|0 Comments

Soooo what is Public Relations really?

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants™ at WordPop, we love clarifying challenging communications topics for you. Here are some questions we often hear…Do you guys just send some emails and call it a day? Why can’t you call it all marketing? Is it really just like in the movies? Do you work [...]

By |2023-05-23T10:56:06-07:00May 23, 2023|Uncategorized|0 Comments
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