Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants™ at WordPop, we love clarifying challenging communications topics for you. Here are some questions we often hear…Do you guys just send some emails and call it a day? Why can’t you call it all marketing? Is it really just like in the movies? Do you work [...]
Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has made them an indispensable platform. But with everyone you know using it and taking advantage of the user-friendly templates, how do you ensure that your designs will stand out? Our guide will walk you through [...]
Which social media platforms do you prioritize for your business? We’re not mind readers but we bet you answered with these top two: Facebook and Instagram. Worldwide, Facebook and Instagram are the most popular social media platforms among PR professionals, according to Cision’s 2021 Global Communications Report. So which platform takes third place? That would be Linkedin. It made a jump to pass Twitter between 2019 and 2021 and now also ranks above YouTube. For [...]
Do you need help with social media, but are worried that the agency you hire won’t capture your authentic voice? Do you wonder how you can maintain a consistent voice and visual appearance when someone else is creating your content?? How do you make sure information is accurate when you’re working with someone who is not a subject matter expert in your industry? We understand this concern, which is why our WordPop Public Relations team [...]
According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists or influencers to pitch their stories to. Getting your story into the right hands and the right publication can be a challenge. Here are our tips for proofing, prepping and pitching your story. The [...]
