Sophia

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case studies to boot. Your ingenuity shines through and connects you with new clients and supporters who read the article.   When it comes to public relations, we often find that clients, even veteran CEOs, are [...]

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants™ at WordPop, we love clarifying challenging communications topics for you. Here are some questions we often hear…Do you guys just send some emails and call it a day? Why can’t you call it all marketing? Is it really just like in the movies? Do you work [...]

Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has made them an indispensable platform. But with everyone you know using it and taking advantage of the user-friendly templates, how do you ensure that your designs will stand out? Our guide will walk you through [...]

Which social media platforms do you prioritize for your business?  We’re not mind readers but we bet you answered with these top two: Facebook and Instagram. Worldwide, Facebook and Instagram are the most popular social media platforms among PR professionals, according to Cision’s 2021 Global Communications Report. So which platform takes third place? That would be Linkedin. It made a jump to pass Twitter between 2019 and 2021 and now also ranks above YouTube. For [...]