Creating a Brand Guide

Do you need help with social media, but are worried that the agency you hire won’t capture your authentic voice? Do you wonder how you can maintain a consistent voice and visual appearance when someone else is creating your content?? How do you make sure information is accurate when you’re working with someone who is not a subject matter expert in your industry?  We understand this concern, which is why our WordPop Public Relations team [...]

By |2022-07-12T03:24:26-07:00July 12, 2022|Public Relations, Social Media|0 Comments

Getting Your Story into the News

According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists or influencers to pitch their stories to. Getting your story into the right hands and the right publication can be a challenge. Here are our tips for proofing, prepping and pitching your story.   The [...]

By |2022-06-16T02:02:16-07:00June 16, 2022|Public Relations, Uncategorized|0 Comments

Park Circle Project Wrap-up

Client: Park Circle by Touchstone Communities Time Frame: Three media splashes over 15 months Objective: Earn favorable media coverage for the grand opening of a new master-planned community located in the northern suburbs of San Diego County. Aerial image of Park Circle Execution Our efforts to support Park Circle’s launch and continued coverage included: - Press release writing and distribution on the news wire and by hand to local media outlets.  These releases [...]

By |2022-03-15T11:06:52-07:00March 15, 2022|Client News, Public Relations, Real Estate|0 Comments

Real Estate Staging Strategies We Love

When selling a home, flowers on the counter or perfect lighting are worth 1,000 words. The way a home is staged gives it personality and helps potential buyers picture themselves creating a life there. Little touches can make the home feel more lived-in and add personality to it. Staging can also help speed along a sale and increase the price the home sells for.  These are a few of the staging strategies we love! Showcase [...]

Romantic Terms of Endearment for the Word Nerd in Your Life

For the first time in 153 years, classic Sweethearts candy hearts won’t be available in stores, but before you say “Miss You” to the sugary snacks for your soulmate, consider the alternatives.  Yep, you can show “All the Feels” with Krispy Kreme’s conversation heart donuts (hello, PR gold!), or skip the calories by showering your sweetie with terms of endearment. Here’s a brief list of romantic endearments sure to please the word nerd in your [...]

By |2019-02-08T03:05:14-08:00February 8, 2019|Public Relations, Social Media|0 Comments
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