Romantic Terms of Endearment for the Word Nerd in Your Life

For the first time in 153 years, classic Sweethearts candy hearts won’t be available in stores, but before you say “Miss You” to the sugary snacks for your soulmate, consider the alternatives.  Yep, you can show “All the Feels” with Krispy Kreme’s conversation heart donuts (hello, PR gold!), or skip the calories by showering your sweetie with terms of endearment. Here’s a brief list of romantic endearments sure to please the word nerd in your [...]

By |2019-02-08T03:05:14-08:00February 8, 2019|Public Relations, Social Media|0 Comments

I Got You Babe: 16 Valentine’s Day Gifts Made By SoCal Women

Fancy a Valentine’s Day gift that says “I got you babe” and supports a local entrepreneur? This is your guide! All items below were created by San Diego-based, female-led startups. -For the swolemates and do-gooders, Vizer is a social impact fitness app. One workout = one meal distributed by the San Diego Food Bank. -For the spiritual goddess, The Goddess Box offers facial rollers in jade and rose quartz. These stones are believed to have [...]

By |2019-02-04T18:42:38-08:00February 4, 2019|Public Relations, Women in Business|0 Comments

Stop Putting Pizazz in Your Press Release

It’s tempting to make your press release stand out … after all, you think your business is incomparable and extraordinary and you want the world to know it. As much as we’d love to say it’s okay to go all out with adjectives, it’s not. Here’s why you should stop filling your press releases with fluff. What's a Press Release for? Let’s begin by clarifying the reason press releases exist in the first place. The purpose [...]

By |2019-01-25T04:52:56-08:00January 23, 2019|Public Relations, Uncategorized|0 Comments

WordPop Case Study: Brand Evangelists

WordPop Case Study: Brand Evangelists Tell your story through those who have been affected by your organization’s mission.  Question How do you work with brand evangelists to keep the PR momentum going?  Our client Hera Labs is a nonprofit business accelerator that helps female-led businesses. Over the past few years, our PR firm has positioned Hera Labs founder, Dr. Silvia Mah, as a leading expert in entrepreneurship. Part of our approach has been to secure TV spots [...]

By |2018-06-25T20:36:10-07:00June 25, 2018|Client News, Public Relations, WordPop News|0 Comments

How To Write Sizzling Award Entries

Are you ready for the glitz and grandeur of awards season? Before the glamour of awards galas comes choosing award entries, compiling photography, drafting content and presenting your award application to judges. WordPop has been through many cycles of awards seasons and we want to help you prepare and polish your entry! Five tips for entries that shine: 1. Follow all instructions. 2. Label everything carefully. 3. Ask how judges will view your material (on an [...]

By |2018-05-28T04:41:41-07:00May 28, 2018|Client News, Public Relations, Women in Business|0 Comments
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