According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists or influencers to pitch their stories to. Getting your story into the right hands and the right publication can be a challenge. Here are our tips for proofing, prepping and pitching your story. The [...]
We are so thankful for the mothers in our lives and the wisdom they have to offer. In celebration of Mother's Day this year, we asked some of our favorite PR pros: "What's one lesson motherhood has taught you - and how has it made you a better PR pro? Or, share a PR lesson that has made you a better mom?" Here's what they had to say. Here’s what they had to say: “The [...]
Ahh remote work…love it or not, it’s a phrase we have all become very familiar with over the past couple of years. Even though conditions are far different than spring of 2020, many of us have continued to work from our bedrooms, even as companies open their office doors. By the end of 2022, 25% of all professional jobs are likely to be remote and those opportunities are only expected to increase in 2023, according [...]
Instagram is looking to improve experiences in their app by raising their safety standards for young users and introducing new tools in the new year. Adam Mosseri, Head of Instagram, recently announced some of their coming changes via the Instagram blog and his personal account. He says that one of the goals of these new features is to help people have positive feelings about their time spent in the app. Instagram’s PR team also hinted [...]
By now you probably know that reels are important to success on Instagram. If you’ve never created one before, the process might seem daunting. No need to worry! This guide can help you get started and make your first video today! Getting Started Start by finding audio you like! Often, one of the best ways to do this is to scroll through the Reels tab on Instagram and see what other creators have posted. Take [...]
