Instagram is looking to improve experiences in their app by raising their safety standards for young users and introducing new tools in the new year. Adam Mosseri, Head of Instagram, recently announced some of their coming changes via the Instagram blog and his personal account. He says that one of the goals of these new features is to help people have positive feelings about their time spent in the app. Instagram’s PR team also hinted [...]
By now you probably know that reels are important to success on Instagram. If you’ve never created one before, the process might seem daunting. No need to worry! This guide can help you get started and make your first video today! Getting Started Start by finding audio you like! Often, one of the best ways to do this is to scroll through the Reels tab on Instagram and see what other creators have posted. Take [...]
The “Shelter in place” order means real estate agents and homebuilders must find resourceful ways to display their properties and connect with home shoppers. This may feel like a daunting task, but it’s also an opportunity. Just think about it…as an agent or new-home sales consultant, you can now talk to people from anywhere in the world. You never know who might be seeking a home in your neighborhood. If you’re a homebuilder, agent or [...]
It’s tempting to make your press release stand out … after all, you think your business is incomparable and extraordinary and you want the world to know it. As much as we’d love to say it’s okay to go all out with adjectives, it’s not. Here’s why you should stop filling your press releases with fluff. What's a Press Release for? Let’s begin by clarifying the reason press releases exist in the first place. The purpose [...]
2017 is almost here and that means it's time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop's Content Planning Guide.