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What is the difference between being visible and being seen?  These are two buzzwords that have become particularly popular in 2024. But what’s the difference between the two? We compiled a list of a few of our favorite celebrity examples to illustrate the difference between visibility and being seen. Take Taylor Swift as an example. She is one of the most-followed celebrities in the world on social media. Every day her visibility grows as her [...]

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case studies to boot. Your ingenuity shines through and connects you with new clients and supporters who read the article.   When it comes to public relations, we often find that clients, even veteran CEOs, are [...]

Let’s take those headshots to the next level! Showing up and showing your face as a representation of your brand is SO important to telling your brand story. If you're anything like us, you’ve probably drooled over beautiful shots from your favorite brands. Or looked at influencers online and wondered “HOW do they have never-ending content?” Making sure you have photo content that is aligned with your brand is absolutely within reach if you take [...]

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants™ at WordPop, we love clarifying challenging communications topics for you. Here are some questions we often hear…Do you guys just send some emails and call it a day? Why can’t you call it all marketing? Is it really just like in the movies? Do you work [...]

Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has made them an indispensable platform. But with everyone you know using it and taking advantage of the user-friendly templates, how do you ensure that your designs will stand out? Our guide will walk you through [...]