Here are 10 things we love about public relations and why our clients benefit!
1) Meeting and interviewing interesting people, from our clients to our clients’ customers. We love collecting stories that help make a brand relatable.
2) Being the first to know about some really cool projects, innovations, and award announcements. Getting the scoop months in advance helps us to prepare an announcement and/or drip campaign leading up to the big reveal!
3) Seeing news angles everywhere.
4) Dissecting TV commercials in our spare time, just for fun. And, wondering who the creatives were behind every commercial!
5) Using the thesaurus as much as possible, and learning about new words, AP Style changes, and additions to the dictionary.
6) Being a resource to the media when they are working on a story.
7) Wearing the occasional hard hat while visiting client projects under construction.
8) Writing awards nominations for the most incredible, life-giving people and nonprofits. It is not uncommon for us to shed tears on occasion.
9) Scanning calendars like it’s our job (because it is!). Monthly calendars, editorial calendars, holiday calendars. All the calendars help us plan stories ahead of time for our clients.
10) Writing all of the things. Especially fun headlines and subject lines for our clients’ press releases and emails.