Media Relations Conference “CliffsNotes”
We attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and I left [...]
Free Guide: Boost Your Videos & Visuals
Are you ready to dip your toes in the "go live" pool? Is it one of your goals to provide compelling visuals to news outlets? WordPop attended the PRNews Media Relations conference and came away with a bunch of tips [...]
9 Pitching Practices to Make You Shine
I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, [...]
Free Guide: Content Planning With Editorial Calendars
When fall comes around, it's time to start thinking about content planning and story ideation for next year! But how do you match the story that you want to tell with the publications you want to tell your story? Editorial [...]
Your Holiday Email Campaign
If you send only one email to customers each year, we bet it’s between November 1 and December 31. Between Thanksgiving, Winter Solstice, Christmas, Chanukah and New Year’s there’s a lot to celebrate at this time of year, offering multiple [...]
Free Guide: How To Navigate AP Style
Have trouble remembering whether inch is abbreviated or spelled out (it's spelled out) or whether you should be using 2 or two (it depends)? Commit to memory all the rules on our AP style cheat sheet and save yourself time [...]
Results: Hera Venture Summit 2016
Hera Venture Summit 2016. Photo courtesy of Full Circle Images We were tasked with the wonderful opportunity to promote Hera Venture Summit 2016, co-hosted by client Dr. Silvia Mah and not-for-profit business accelerator Hera Labs. The event aimed [...]
Are You Ready for PR? 9 Questions to Ask Before You Hire a Publicist
PR professionals often lament that their families don’t really understand what they do. That’s because public relations means different things to different people. In 2011, the Public Relations Society of America (PRSA) crowdsourced the following definition from PR pros across [...]
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