You’ve seen your organization’s name in print, but how do you get the media to keep talking about your company’s important work on a consistent basis?
It’s time to put on your reporter hat. Yes, you need to be answering the classic “Who, what, when, where, and why” of your organization’s news, but how do you go beyond? It’s extremely important to have a clear understanding of why your story is relevant to a particular publication’s readers.
Download our white paper and develop story ideas that cut through the clutter.