Stop Putting Pizazz in Your Press Release

It’s tempting to make your press release stand out … after all, you think your business is incomparable and extraordinary and you want the world to know it. As much as we’d love to say it’s okay to go all out [...]

How To Write Sizzling Award Entries

Are you ready for the glitz and grandeur of awards season? Before the glamour of awards galas comes choosing award entries, compiling photography, drafting content and presenting your award application to judges. WordPop has been through many cycles of awards seasons [...]

12 Public Relations Terms to Know

We’re counting down to Christmas with 12 public relations and journalism terms you should know! If you’re a business owner, marketing executive, non-profit director, or new PR pro - this post is for you. Cheers! Press release (or news release) [...]

“Welcome Home” Case Study: Master-Planned Community Rollout

Client: A developer and homebuilder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder's primary research (a survey and community meetings) to understand buyer demographics and [...]

9 Things PR Pros Can Learn from Yoga

Julia here, WordPop's PR consultant. For the past 10+ years, I’ve been a PR pro and yoga practitioner. A few years ago, I added “certified yoga teacher” to my credentials. Balancing between the two sometimes opposing roles of PR practitioner and yogi [...]

8 Exciting Story Ideas for Interior Designers

Here are eight story ideas to get you one step closer to press coverage! We know you can turn a room from empty to inviting, but can you tell a story that will catch the eye of a journalist? If [...]

Architects – Here Are 6 Story Ideas to Get You Noticed

Architects! Here are six story ideas to help you drum up press coverage. We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to [...]

Home Builders – 6 Story Ideas to Get You Noticed

Hey, home builder! Here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this [...]

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