We love our job because we get to promote the causes of professionals in the wellness space – from doctors to medical devices to athletes. If you’re an expert in some facet of the red-hot wellness space, there’s an opportunity for you to see your name in ink! Read below for ideas and let the brainstorm begin. The food/nutrition story. Whether you’re a doctor or a triathlete, food and nutrition is part of your realm. [...]
We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to paper and draft not a blueprint but a newsworthy story that will help you connect with potential clients in a new way, here are some thought-joggers to get you going on the journey! The famous architect’s birthday story. Who are the godfathers and godmothers of architecture in your [...]
If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this quarter? Did you sell out a development in record time? Are you doing something to help buyers shop wise or save money? The trend story. Have you noticed that buyers are constantly asking for [...]
9 Pitching Practices to Make You Shine in 2017 By April Harter Enriquez I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, I enjoy wearing once every few years), poured a hot cup of coffee, then entered the flag-lined walls of the National Press [...]
According to The 2016 State of Women-Owned Business Report commissioned by American Express OPEN, between 2007 and 2016, the number of women-owned firms increased by 45 percent, while the number of firms in general increased by only 9 percent. WordPop is proud to be part of this statistic. I launched the firm in November 2011 with the intention of making PR less ambiguous and more accessible to business owners. Since then, our growing team of PR and social media consultants [...]
