Soooo what is Public Relations really?

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants at WordPop, we love clarifying challenging communications topics for you. Here are [...]

Canva Tips to Help Your Posts Stand Out

Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has [...]

Why You Shouldn’t Overlook Linkedin

For businesses looking to connect with potential clients or grow their professional network, Linkedin is sometimes an overlooked tool. It can be used to build your brand and showcase expertise your business has to offer. To maximize your potential on [...]

Getting Your Story into the News

According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists [...]

How We Help Our Clients Remotely

Ahh remote work…love it or not, it’s a phrase we have all become very familiar with over the past couple of years. Even though conditions are far different than spring of 2020, many of us have continued to work from [...]

Client Results: Master-Planned Community Makes Big Debut

Client: Master-planned Community in Southern California Time Frame: Three media splashes over 15 months Objective: Earn favorable media coverage for the grand opening of a new master-planned community located in the northern suburbs of San Diego County. Execution Our efforts [...]

Real Estate Staging Strategies We Love

When selling a home, flowers on the counter or perfect lighting are worth 1,000 words. The way a home is staged gives it personality and helps potential buyers picture themselves creating a life there. Little touches can make the home [...]