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It’s tempting to make your press release stand out … after all, you think your business is incomparable and extraordinary and you want the world to know it. As much as we’d love to say it’s okay to go all out with adjectives, it’s not. Here’s why you should stop filling your press releases with fluff. What's a Press Release for? Let’s begin by clarifying the reason press releases exist in the first place. The purpose [...]
Are you ready for the glitz and grandeur of awards season? Before the glamour of awards galas comes choosing award entries, compiling photography, drafting content and presenting your award application to judges. WordPop has been through many cycles of awards seasons and we want to help you prepare and polish your entry! Five tips for entries that shine: 1. Follow all instructions. 2. Label everything carefully. 3. Ask how judges will view your material (on an [...]
We’re counting down to Christmas with 12 public relations and journalism terms you should know! If you’re a business owner, marketing executive, non-profit director, or new PR pro - this post is for you. Cheers! Press release (or news release) - A press release is a newsworthy announcement shared with the media. A written announcement usually no longer than one page, a press release covers the essentials: who, what, where, when, why and how. Videos [...]
Client: A developer and homebuilder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder's primary research (a survey and community meetings) to understand buyer demographics and psychographics. Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and Escondido - [...]
Julia here, WordPop's PR consultant. For the past 10+ years, I’ve been a PR pro and yoga practitioner. A few years ago, I added “certified yoga teacher” to my credentials. Balancing between the two sometimes opposing roles of PR practitioner and yogi got me to thinking...what do they have in common? As it turns out, it's a lot! Yoga isn’t just good for strengthening your body - here are 9 PR skills you can strengthen through yoga. [...]
