Are you a home builder or agent trying to market and sell a new or resale home? Are you an interior designer or architect hoping to showcase your beautiful work? If so, tune in! We invited our talented friend Natalia Robert to share a few tips about working with a photographer. Standing out in the real estate market these days can be tough, but having stellar professional photos for your listing is one sure-fire way to [...]
We love our job because we get to promote the causes of professionals in the wellness space – from doctors to medical devices to athletes. If you’re an expert in some facet of the red-hot wellness space, there’s an opportunity for you to see your name in ink! Read below for ideas and let the brainstorm begin. The food/nutrition story. Whether you’re a doctor or a triathlete, food and nutrition is part of your realm. [...]
Client: Brookfield Residential, a developer and builder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder's primary research (a survey and community meetings) to understand buyer demographics and psychographics. Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and [...]
In 2014, we shared 10 things we love about PR. Here are 10 more reasons why we love what we do! Opportunity to write daily. Chance to see our words in print. It never gets old! Change - our days are very rarely repetitive - there's always something new...whether it's a new client, new challenge, or a new approach. Uncovering what's exciting or interesting about a particular project, initiative, concept...and bringing that to light. The [...]
You have bold visions for your young organization and can’t wait to see your company’s name in print. You can make this vision a reality by coming up with story ideas and “pitching” those ideas to journalists. The concept is similar to a funding pitch, but instead of proving ROI, you’re proving that your story idea will be of interest to a particular journalist’s readers. By carving out some time to brainstorm, you can pitch [...]
