It’s tempting to make your press release stand out … after all, you think your business is incomparable and extraordinary and you want the world to know it. As much as we’d love to say it’s okay to go all out with adjectives, it’s not. Here’s why you should stop filling your press releases with fluff. What's a Press Release for? Let’s begin by clarifying the reason press releases exist in the first place. The purpose [...]
2017 is almost here and that means it's time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop's Content Planning Guide.
Have trouble remembering whether inch is abbreviated or spelled out (it's spelled out) or whether you should be using 2 or two (it depends)? Commit to memory all the rules on our AP style cheat sheet and save yourself time with every press release you write. Of course, if you forget a rule or two, you can always refer back to this guide! Download WordPop's AP Style Cheat Sheet.
WordPop's founder April Harter Enriquez spoke with USA Today about investing in yourself as an entrepreneur. April's tip? Attend an out-of-town conference at least once a year to gain new skills and connections that will benefit you and your clients. Scroll below to read a clip from the article. Want to boost the bottom line? Invest in yourself Tamara E. Holmes, Special to USA TODAY 1:29 p.m. EDT May 2, 2016 Instead of using hours [...]
In honor of Mother's Day, we're thinking about our wonderful Moms and a few lessons they've taught us along the way. Both Alexandra and April chime in about their awesome Moms! Alexandra, WordPop's PR coordinator, shares a few lessons from her Mom... 1) Be Yourself. “Today you are you, that is truer than true. There is no one alive who is youer than you.” -Dr.Seuss Being who you want to be and who you truly [...]
