How to Be Better at Instagram in 2021

By Sophia De Runtz “We’re no longer a photo-sharing app,” said Instagram CEO Adam Mosseri, in a video posted to his personal social media accounts, in June 2021. He spoke about upcoming changes and a new direction Instagram is taking. These changes are now starting to govern the way the app functions.    Instagram was originally born as an app for users to share photos primarily taken on mobile devices. However, with the rise of [...]

By |2021-09-20T14:22:34-07:00September 20, 2021|WordPop News|0 Comments

WordPop Case Study: Brand Evangelists

WordPop Case Study: Brand Evangelists Tell your story through those who have been affected by your organization’s mission.  Question How do you work with brand evangelists to keep the PR momentum going?  Our client Hera Labs is a nonprofit business accelerator that helps female-led businesses. Over the past few years, our PR firm has positioned Hera Labs founder, Dr. Silvia Mah, as a leading expert in entrepreneurship. Part of our approach has been to secure TV spots [...]

By |2018-06-25T20:36:10-07:00June 25, 2018|Client News, Public Relations, WordPop News|0 Comments

Sara Chavez Joins WordPop as Fall Intern

Sara Chavez Joins WordPop Public Relations as Fall 2017 Intern. It is with great excitement that we welcome Sara Chavez to the WordPop team! Sara is a recent graduate of the University of San Diego with a bachelor's degree in business administration in marketing, a minor in supply chain management as well as a concentration in French. Sara is eager to enter the marketing world and is especially interested in the realm of digital [...]

By |2018-03-19T21:47:18-07:00September 24, 2017|Client News, WordPop News|0 Comments

9 Pitching Practices to Make You Shine in 2017

9 Pitching Practices to Make You Shine in 2017  By April Harter Enriquez I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, I enjoy wearing once every few years), poured a hot cup of coffee, then entered the flag-lined walls of the National Press [...]

By |2017-01-16T17:09:18-08:00January 16, 2017|Public Relations, Women in Business, WordPop News|3 Comments

WordPop Public Relations Celebrates 5 Years in Business

According to The 2016 State of Women-Owned Business Report commissioned by American Express OPEN, between 2007 and 2016, the number of women-owned firms increased by 45 percent, while the number of firms in general increased by only 9 percent. WordPop is proud to be part of this statistic. I launched the firm in November 2011 with the intention of making PR less ambiguous and more accessible to business owners. Since then, our growing team of PR and social media consultants [...]

By |2016-11-09T00:21:38-08:00November 9, 2016|Women in Business, WordPop News|4 Comments
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