WordPop’s founder April Harter Enriquez spoke with USA Today about investing in yourself as an entrepreneur. April’s tip? Attend an out-of-town conference at least once a year to gain new skills and connections that will benefit you and your clients. Scroll below to read a clip from the article.

Want to boost the bottom line? Invest in yourself

Tamara E. Holmes, Special to USA TODAY 1:29 p.m. EDT May 2, 2016

Instead of using hours worked as a barometer for success, small-business owners should invest in themselves and their businesses will benefit, says entrepreneur and best-selling author Tony Robbins.  “If you improve yourself, your skill, your ability, your talent, you’re going to be able to do things nobody else can do,” Robbins says.

Attend out-of-town conferences 

Robbins’ message rings true for April Harter-Enriquez, owner of San Diego-based public relations firm WordPop Public Relations.  “It’s easy to keep recycling the same ideas, but as a business owner, you need to do more,” she says. She attends one out-of-town conference per year.  The $1,500 she might spend on travel fees is well worth the knowledge she comes away with, as well as the valuable connections, she says. For example, a contact she met at a PR boot camp in Washington  led to new media opportunities for her clients.

 Read the entire article, here.