Public Relations

PR professionals often lament that their families don’t really understand what they do. That’s because public relations means different things to different people. In 2011, the Public Relations Society of America (PRSA) crowdsourced the following definition from PR pros across the nation: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Browse this list of questions to determine whether it’s the right time to add public relations [...]

Your biggest annual event is coming around the corner and you want it to be the biggest turnout yet. How do you get the word out to the people who would be most interested in attending? How early do you have to start? The earlier, the better. We recommend starting at least three months out. But the idea of not only planning the event but publicizing the event can seem overwhelming when you don't have [...]

Ready to add pizzazz to your email subject lines? WordPop recently attended a webinar led by our friend Tracy of Petrucci Marketing, and we’re sharing some of her tips and tricks with you! First, some general e-mail marketing tips: Identify the purpose of your email. Do you want readers to read your blog post? Download a PDF? Buy a ticket? 12/22. Minimum of 12pt font for the body of the email and 22pt minimum for [...]

You've heard the term "press release" but don't really know what it is or how it's formatted. That's why we've created a formatted "press release" that walks you through the process of writing a press release. If you're ready to draft a press release for an upcoming event or news announcement, we can always review your draft and offer tips for building your press release skills. Download our white paper: How To Draft A Press [...]

You're ready to take the next step in boosting your organization's visibility, but how do you even get started in working with the media? Here are the first few steps to building lasting relationships with media: 1. Identify your target publications 2. Refine your list of publications 3. Really get to know the publications and sections 4. Identify the journalists at those publications who are covering your industry or expertise 5. Start to form relationships [...]