You’re ready to take the next step in boosting your organization’s visibility, but how do you even get started in working with the media? Here are the first few steps to building lasting relationships with media:
1. Identify your target publications
2. Refine your list of publications
3. Really get to know the publications and sections
4. Identify the journalists at those publications who are covering your industry or expertise
5. Start to form relationships – an intro email never hurt!