According to Cision’s 2021 Global Comms Report, 42 percent of industry pros said that media outreach was one of the top three priorities for their brand. However, only 25 percent of those pros said they always knew the exact journalists or influencers to pitch their stories to. Getting your story into the right hands and the right publication can be a challenge. Here are our tips for proofing, prepping and pitching your story. The first [...]
Ahh remote work…love it or not, it’s a phrase we have all become very familiar with over the past couple of years. Even though conditions are far different than spring of 2020, many of us have continued to work from our homes, even as companies open their office doors. By the end of 2025, 22% of the American workforce is expected to be remote, according to Upwork. At WordPop, we’re all virtual all the time, [...]
Client: Master-planned Community in Southern California Time Frame: Three media splashes over 15 months Objective: Earn favorable media coverage for the grand opening of a new master-planned community located in the northern suburbs of San Diego County. Execution Our efforts to support the master-planned community's launch and continued coverage included: Press release writing and distribution on the news wire and by hand to local media outlets: These releases captured details of the community's building progress, [...]
When selling a home, flowers on the counter or perfect lighting are worth 1,000 words. The way a home is staged gives it personality and helps potential buyers picture themselves creating a life there. Little touches can make the home feel more lived-in and add personality to it. Staging can also help speed along a sale and increase the price the home sells for. These are a few of the staging strategies we love! Showcase [...]
How Homebuilders and Real Estate Agents Can Provide Virtual Tours During COVID-19 The “Shelter in place” order means real estate agents and homebuilders must find resourceful ways to display their properties and connect with home shoppers. This may feel like a daunting task, but it’s also an opportunity. Just think about it…as an agent or new-home sales consultant, you can now talk to people from anywhere in the world. You never know who might be [...]
