Public Relations

What is the difference between being visible and being seen?  These are two buzzwords that have become particularly popular in 2024. But what’s the difference between the two? We compiled a few celebrity examples to illustrate the difference between visibility and being seen. Take Taylor Swift as an example. She is one of the most-followed celebrities in the world. Every day her visibility grows as her music and photos reach more people. But, what really [...]

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case studies to boot. Your ingenuity shines through and connects you with new clients and supporters who read the article. When it comes to public relations, we often find that clients, even veteran CEOs, are hesitant [...]

Sooooo what the heck is Public Relations really? It’s okay if you were wondering that because PR can be a difficult profession to explain. As your Communications Confidants at WordPop, we love clarifying challenging communications topics for you. Here are some questions we often hear…Do you guys just send some emails and call it a day? Why can’t you call it all marketing? Is it really just like in the movies? Do you work with [...]

Ahhh Canva, every communications pro’s favorite platform! While its graphic design merits are sometimes debated, there’s no doubt that it is an excellent tool in terms of accessibility and convenience. Their base of over 100 million users (and growing!) has made them an indispensable platform. But with everyone you know using it and taking advantage of the user-friendly templates, how do you ensure that your designs will stand out? Our guide will walk you through [...]

For businesses looking to connect with potential clients or grow their professional network, Linkedin is sometimes an overlooked tool. It can be used to build your brand and showcase expertise your business has to offer. To maximize your potential on LinkedIn, here are a few of our suggestions: Post Consistently - Linkedin recommends posting one to two times per day (but no more than five…phew! Who has time for that? ;)). Know your audience - [...]