media relations

Client: Brookfield Residential, a developer and builder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder's primary research (a survey and community meetings) to understand buyer demographics and psychographics. Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and [...]

In 2014, we shared 10 things we love about PR. Here are 10 more reasons why we love what we do! Opportunity to write daily. Chance to see our words in print. It never gets old! Change - our days are very rarely repetitive - there's always something new...whether it's a new client, new challenge, or a new approach. Uncovering what's exciting or interesting about a particular project, initiative, concept...and bringing that to light. The [...]

Julia here, WordPop's PR consultant. For the past 10+ years, I’ve been a PR pro and yoga practitioner. A few years ago, I added “certified yoga teacher” to my credentials. Balancing between the two sometimes opposing roles of PR practitioner and yogi got me to thinking...what do they have in common? As it turns out, it's a lot! Yoga isn’t just good for strengthening your body - here are 9 PR skills you can strengthen through yoga. [...]