Free Guide: How To Develop Story Ideas

You've seen your organization's name in print, but how do you get the media to keep talking about your company's important work on a consistent basis? It's time to put on your reporter hat. Yes, you need to be answering [...]

How does my nonprofit start working with a PR firm?

Is your nonprofit considering bringing on a PR team to help you raise awareness or promote a service? Here’s what you can expect as you set out on your new, exciting partnership! Let’s start with the basics – what is [...]

Get Noticed! 7 Story Ideas for Wellness Pros

We love our job because we get to promote the causes of professionals in the wellness + aging space. If you’re an expert in some facet of the wellness space, especially around the topics of sleep, nutrition, immunity, mental health, [...]

10 Things We Love About Public Relations!

  Here are 10 things we love about public relations and why our clients benefit! 1) Meeting and interviewing interesting people, from our clients to our clients' customers. We love collecting stories that help make a brand relatable. 2) Being [...]

How to Get Media Coverage for Your Business

Landing media coverage usually takes a significant amount of work and time, but it can be made easier by following these important steps! In this post, we'll explore effective strategies for getting your business noticed by journalists and media outlets. [...]

What is the difference between being visible and being seen?

What is the difference between being visible and being seen?  These are two buzzwords that have become particularly popular in 2024. But what’s the difference between the two? We compiled a few celebrity examples to illustrate the difference between visibility [...]

How to Nail Your Interview With Media

Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case [...]

How to Plan a Photoshoot That Embodies Your Brand

Let’s take those headshots to the next level! Showing up and showing your face as a representation of your brand is SO important to telling your brand story. If you're anything like us, you’ve probably drooled over beautiful shots from [...]

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