Public Relations

I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, I enjoy wearing once every few years), poured a hot cup of coffee, then entered the flag-lined walls of the National Press Club ballroom for eight hours of advanced media training at the PR News [...]

When fall comes around, it's  time to start thinking about content planning and story ideation for next year! But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop's Content Planning Guide.

If you send only one email to customers each year, we bet it’s between November 1 and December 31. Between Thanksgiving, Winter Solstice, Christmas, Chanukah and New Year’s there’s a lot to celebrate at this time of year, offering multiple touch-points for connecting with consumers. If you’re in an industry that sells services or products that could be appropriate as holiday gifts, all the better! An important part of any email is a call to [...]

Have trouble remembering whether inch is abbreviated or spelled out (it's spelled out) or whether you should be using 2 or two (it depends)? Commit to memory all the rules on our AP style cheat sheet and save yourself time with every press release you write. Of course, if you forget a rule or two, you can always refer back to this guide! Download WordPop's AP Style Cheat Sheet.