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So far WP has created 39 blog entries.

Results: Hera Venture Summit 2016

Hera Venture Summit 2016. Photo courtesy of Full Circle Images We were tasked with the wonderful opportunity to promote Hera Venture Summit 2016, co-hosted by client Dr. Silvia Mah and not-for-profit business accelerator Hera Labs. The event aimed at connecting female founders and funders from across the globe took place at University of San Diego. The one-day summit included tips and best practices from distinguished speakers like "godmother of Silicon Valley" Trish Costello, a binational panel [...]

By |2024-10-02T16:12:10-07:00September 22, 2016|Public Relations|Comments Off on Results: Hera Venture Summit 2016

Are You Ready for PR? 9 Questions to Ask Before You Hire a Publicist

PR professionals often lament that their families don’t really understand what they do. That’s because public relations means different things to different people. In 2011, the Public Relations Society of America (PRSA) crowdsourced the following definition from PR pros across the nation: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Browse this list of questions to determine whether it’s the right time to add public relations [...]

By |2024-10-02T15:26:38-07:00August 25, 2016|Public Relations|Comments Off on Are You Ready for PR? 9 Questions to Ask Before You Hire a Publicist

Free Guide: How To Design A Communications Plan For Your Event

Your biggest annual event is coming around the corner and you want it to be the biggest turnout yet. How do you get the word out to the people who would be most interested in attending? How early do you have to start? The earlier, the better. We recommend starting at least three months out. But the idea of not only planning the event but publicizing the event can seem overwhelming when you don't have [...]

By |2024-10-02T15:32:28-07:00July 15, 2016|Public Relations|Comments Off on Free Guide: How To Design A Communications Plan For Your Event

On the Subject of Subject Lines

Ready to add pizzazz to your email subject lines? WordPop recently attended a webinar led by our friend Tracy of Petrucci Marketing, and we’re sharing some of her tips and tricks with you! First, some general e-mail marketing tips: Identify the purpose of your email. Do you want readers to read your blog post? Download a PDF? Buy a ticket? 12/22. Minimum of 12pt font for the body of the email and 22pt minimum for [...]

By |2024-10-02T15:02:33-07:00July 1, 2016|Public Relations|Comments Off on On the Subject of Subject Lines

Free Guide: How To Draft A Press Release

You've heard the term "press release" but don't really know what it is or how it's formatted. That's why we've created a formatted "press release" that walks you through the process of writing a press release. If you're ready to draft a press release for an upcoming event or news announcement, we can always review your draft and offer tips for building your press release skills. Download our white paper: How To Draft A Press [...]

By |2024-10-02T15:19:43-07:00June 8, 2016|Public Relations|Comments Off on Free Guide: How To Draft A Press Release
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