I just received a call from a woman I regularly quote in stories about volunteer work and education in San Diego. She said she just got a “dream job” because her new employer Googled her and was extremely impressed by all of the articles she’s in. Pretty awesome, I think! Just goes to show the power of search for people and brands.
Are you/is your brand gaining search results in Google, Yahoo and Bing? It may be time to take a look.