You've seen your organization's name in print, but how do you get the media to keep talking about your company's important work on a consistent basis? It's time to put on your reporter hat. Yes, you need to be answering the classic "Who, what, when, where, and why" of your organization's news, but how do you go beyond? It's extremely important to have a clear understanding of why your story is relevant to a particular [...]
Is your nonprofit considering bringing on a PR team to help you raise awareness or promote a service? Here’s what you can expect as you set out on your new, exciting partnership! Let’s start with the basics – what is public relations? According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." A key part of this definition is “building relationships” [...]
We love our job because we get to promote the causes of professionals in the wellness + aging space. If you’re an expert in some facet of the wellness space, especially around the topics of sleep, nutrition, immunity, mental health, gut health, long Covid, hormone health, and/or spiritual health and meditation, there’s an opportunity for you to see your name in ink! Read below for ideas and let the brainstorm begin. The food/nutrition story. Whether [...]
Here are 10 things we love about public relations and why our clients benefit! 1) Meeting and interviewing interesting people, from our clients to our clients' customers. We love collecting stories that help make a brand relatable. 2) Being the first to know about some really cool projects, innovations, and award announcements. Getting the scoop months in advance helps us to prepare an announcement and/or drip campaign leading up to the big reveal! 3) [...]
Landing media coverage usually takes a significant amount of work and time, but it can be made easier by following these important steps! In this post, we'll explore effective strategies for getting your business noticed by journalists and media outlets. Understand Your Audience and Objectives: Before reaching out to the media, it's essential to understand your target audience and what you want to achieve with your media coverage. Are you looking to increase brand awareness, [...]
