2017 is almost here and that means it’s time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop’s Content Planning Guide.
According to The 2016 State of Women-Owned Business Report commissioned by American Express OPEN, between 2007 and 2016, the number of women-owned firms increased by 45 percent, while the number of firms in general increased by only 9 percent. WordPop is proud to be part of this statistic. I launched the firm in November 2011 with the intention of making PR less ambiguous and more accessible to business owners. Since then, our growing team of PR and social media consultants
Have trouble remembering whether inch is abbreviated or spelled out (it’s spelled out) or whether you should be using 2 or two (it depends)? Commit to memory all the rules on our AP style cheat sheet and save yourself time with every press release you write. Of course, if you forget a rule or two, you can always refer back to this guide! Download WordPop’s AP Style Cheat Sheet.
Hera Venture Summit 2016. Photo courtesy of Full Circle Images We were tasked with the wonderful opportunity to promote Hera Venture Summit 2016, co-hosted by client Dr. Silvia Mah and business accelerator Hera Labs. The event aimed at connecting female founders and funders from across the globe took place at University of San Diego. The one-day summit included tips and best practices from distinguished speakers like “godmother of Silicon Valley” Trish Costello, a binational panel discussion with startup experts from
PR professionals often lament that their families don’t really understand what they do. That’s because public relations means different things to different people. In 2011, the Public Relations Society of America (PRSA) crowdsourced the following definition from PR pros across the nation: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Browse this list of questions to determine whether it’s the right time to add public relations
New townhomes at CityMark Development’s new BEACHBREAKib community showcase wrap-around glass windows and balconies, plus first-floor retail space. CityMark Development is pleased to announce the grand opening of San Diego County’s latest beachfront, new-home community. Located 100 yards from the ocean on Seacoast Dr. and Elm Ave. in Imperial Beach, BEACHBREAKib is a 14-townhome community with residences priced from low $700,000s. Interested homebuyers are invited to attend the BEACHBREAKib grand opening on Saturday, July 23
Your biggest annual event is coming around the corner and you want it to be the biggest turnout yet. How do you get the word out to the people who would be most interested in attending? How early do you have to start? The earlier, the better. We recommend starting at least three months out. But the idea of not only planning the event but publicizing the event can seem overwhelming when you don’t have