April

I'm constantly consuming social media, but wasn't introduced to new social media platform Houzz.com until a recent family trip to Arkansas/Oklahoma. It's no surprise that the site instantly sucked me in. As a teen, I was glued to the television watching TLC's Trading Spaces. Now, I'm a publicist for home builders, master-planned communities and an architect. What is Houzz.com? Houzz is an online platform for home remodeling, information, advice and support for homeowners and home improvement professionals. If [...]

More from Social Media Success Summit 2012... Social media expert Brian Solis argues that as a result of the global shift to social networking, businesses have been forced to learn about their customers and customer behavior more than ever before. Businesses can no longer assume that their customer will be satisfied with receiving information about their business through television commercials or ads in newspapers and magazines. Further, businesses can’t even expect that by persuading a customer [...]

More from Social Media Examiner's Social Media Success Summit 2012... In my last blog post about social media marketing, I shared Jeremy Owyang’s method for approaching social media. Following this, I attended a seminar with social media expert and author Jason Falls. He asks another important question-- What part of your business do you want social media to help you with? Falls first states that it is important to understand the purpose of strategic planning. He [...]

WordPop is virtually attending a series of awesome social media seminars hosted by industry leader, Social Media Examiner. Throughout the series, we're summarizing information to share with clients and friends. Here's the first post, written by Alex Hodges, PR coordinator for WordPop. Enjoy! Social Media is everywhere. Facebook, Twitter, Pinterest. Even the once-hipster-now-main-stream photo-sharing app Instagram allows both iPhone and Android users access to the likes of Zooey Deschanel, Ellen Degeneres and Justin Bieber, as [...]