Yesterday, during the debut of Facebook Timeline for company pages, the San Diego Press Club hosted a panel of local Facebook experts. In case you missed it, here are three quick tips from the event: 1) Provide more than just text in a Facebook post. Adding a photo or link (or both) is much more likely to get prioritized by Facebook and noticed by readers. 2) Use free tools like youropenbook.org and socialmention.com to gather information [...]
The new Facebook Timeline is predicted to be available to brands as early as this Wednesday (Feb. 29). According to Ad Age, Timeline may be released to "a handful" of brands during an initial beta testing period. Once Timeline is released to all brands, it's predicted that brands will have until March 30 to make the switch. I advise that you make the switch as soon as it's available to you. In my opinion, brands [...]
I assist homebuilders/master-planned communities with PR and social media, and have been thinking about Pinterest as an option for them. The best way to look at Pinterest (or any form of social media) is to think about your audience (who is following you). For example… 1) Showcase cool design elements/interesting features within a home or community to the non-shopper As a twentysomething living in an apartment, I find myself tagging dream kitchens/master bedrooms/home storage solutions, etc. [...]
