Two Reasons Why Pinterest Needs a “Did it” Button

Pinterest needs a “dit it” button for 1) us social media showoffs enthusiasts who’ve completed a project and 2) brand-impact tracking.  Here’s why. 1) Demonstrating Project Completion This Easter, I become a legitimate Pinner. In one day, I crafted not [...]

A Facebook “No-No” by the LA Lakers

Today, the Lakers posted a photo of team executive Jim Buss on its official Facebook page. The smiling photo of Jim (wearing Celtic-green, by the way) was accompanied  by this caption: "Jim Buss chatting live with fans from Lakers HQ. Check it [...]

Pinterest Adopts Look of Facebook’s Timeline

Today, Pinterest revealed a new look for user profiles. Just weeks after Facebook's Timeline debut for company pages, Pinterest has updated its look adopting both the sleekness of Facebook and the simplicity of Twitter. The change requires little effort from [...]

Client News: Sago Grand Opening This Weekend

A great client, Brookfield Homes San Diego, is just days away from the grand opening of its newest community, Sago at The Foothills. The grand opening event will include tours of Sago's three models, a tour of the resort-like Swim [...]

Three Quick Facebook Reminders

Yesterday, during the debut of Facebook Timeline for company pages, the San Diego Press Club hosted a panel of local Facebook experts. In case you missed it, here are three quick tips from the event: 1) Provide more than just [...]

Facebook To Debut Timeline for Brands This Week

The new Facebook Timeline is predicted to be available to brands as early as this Wednesday (Feb. 29). According to Ad Age, Timeline may be released to "a handful" of brands during an initial beta testing period. Once Timeline is [...]

WordPop Seeks PR Intern

WordPop seeks a public relations intern! The intern will be responsible for: • Generally assisting the President of the company • Distributing/posting press releases online • Some writing-- blog posts, press releases and social media content • Uploading and editing [...]

Using Pinterest for Real Estate

I assist homebuilders/master-planned communities with PR and social media, and have been thinking about Pinterest as an option for them. The best way to look at Pinterest (or any form of social media) is to think about your audience (who is [...]