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Pop Talk: How the Kobe Bryant Infographic Will Help The Lakers
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Pop Talk: How the Kobe Bryant Infographic Will Help The Lakers

Social Media, Web Marketing

Pop Talk: How the Kobe Bryant Infographic Will Help The Lakers

As of November, Google indexed 25,000 infographics on the web. Currently, approximately 200,000 people are searching the term "infographics" each month. So, what are they? Infographics are visual representations of data and information about something or someone. Here's an example: By looking at this infographic, you can quickly understand Kobe Bryant's NBA success. Fans have been anticipating his 30,000-point mark, and assuming he'd reach it in early December, the Lakers probably had an infographic locked [...]

By April|2012-12-06T22:04:37-08:00December 6, 2012|Social Media, Web Marketing|0 Comments

Pop Talk: Why Bulgari’s Light-up Snake is a Perfect Example of Content Marketing
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Pop Talk: Why Bulgari’s Light-up Snake is a Perfect Example of Content Marketing

Social Media, Web Marketing

Pop Talk: Why Bulgari’s Light-up Snake is a Perfect Example of Content Marketing

Dec. 1, 2012 Today I was told to master content marketing. What does this mean? Simply put, content marketing is sharing information (text, videos, photos) with your customers and potential customers without a direct sales pitch. For instance, if you sell sugar, you might provide a recipe for cookies. If you build cars, you might tell the story of someone who helped build the car, or someone who is enjoying the car today. Exactly 27 [...]

By April|2012-12-07T23:56:30-08:00December 1, 2012|Social Media, Web Marketing|0 Comments

Myspace Update: Is Timberlake Bringing Sexy Back?
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Myspace Update: Is Timberlake Bringing Sexy Back?

Social Media

Myspace Update: Is Timberlake Bringing Sexy Back?

As shared by AdAge, Justin Timberlake and his ad network, including brand and digital-development agency JosephMark, are giving Myspace a sleek new design (as pictured). I think J.T. is "bringing sexy back," but will that grow the site's audience? The site, which will soon resemble Pinterest, and Beyonce's Tumblr page, is a far cry from what I remember of my early-2000's profile. It won't be enough to make me an active user, however, unless all [...]

By April|2019-05-29T14:55:20-07:00September 26, 2012|Social Media|0 Comments

Facebook launches coupon tool for business pages, Facebook Offers
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Facebook launches coupon tool for business pages, Facebook Offers

Social Media

Facebook launches coupon tool for business pages, Facebook Offers

Facebook Offers is a new way that Facebook is connecting consumers with the businesses that use their site to promote their services and products. Now, when a business has an offer for a product or service that involves a special discount, users can redeem the offer in one click. Example offers: "Buy 1 yogurt and get a second for free." "Spend $50 and get $10 off your purchase." "This Friday only: get 25% off regular [...]

By April|2019-05-29T15:04:10-07:00July 13, 2012|Social Media|0 Comments

Houzz.com– the Next Pinterest for Home Design Pros?
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Houzz.com– the Next Pinterest for Home Design Pros?

Social Media

Houzz.com– the Next Pinterest for Home Design Pros?

I'm constantly consuming social media, but wasn't introduced to new social media platform Houzz.com until a recent family trip to Arkansas/Oklahoma. It's no surprise that the site instantly sucked me in. As a teen, I was glued to the television watching TLC's Trading Spaces. Now, I'm a publicist for home builders, master-planned communities and an architect. What is Houzz.com? Houzz is an online platform for home remodeling, information, advice and support for homeowners and home improvement professionals. If [...]

By April|2012-10-01T19:19:50-07:00June 29, 2012|Social Media|0 Comments