2017 is almost here and that means it's time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop's Content Planning Guide.
If you send only one email to customers each year, we bet it’s between November 1 and December 31. Between Thanksgiving, Winter Solstice, Christmas, Chanukah and New Year’s there’s a lot to celebrate at this time of year, offering multiple touchpoints for connecting with consumers. If you’re in an industry that sells services or products that could be appropriate as holiday gifts, all the better! An important part of any email is a call to [...]
Have trouble remembering whether inch is abbreviated or spelled out (it's spelled out) or whether you should be using 2 or two (it depends)? Commit to memory all the rules on our AP style cheat sheet and save yourself time with every press release you write. Of course, if you forget a rule or two, you can always refer back to this guide! Download WordPop's AP Style Cheat Sheet.
Your biggest annual event is coming around the corner and you want it to be the biggest turnout yet. How do you get the word out to the people who would be most interested in attending? How early do you have to start? The earlier, the better. We recommend starting at least three months out. But the idea of not only planning the event but publicizing the event can seem overwhelming when you don't have [...]
Ready to add pizzazz to your email subject lines? WordPop recently attended a webinar led by friend of WordPop, Tracy of Tracy Petrucci Marketing and we’re sharing some of her tips and tricks with you! First, some general e-mail marketing tips: Identify the purpose of your email. Do you want readers to read your blog post? Download a PDF? Buy a ticket? 12/22. Minimum of 12pt font for the body of the email and 22pt [...]
