We know you can turn a room from empty to inviting, but can you tell a story that will catch the eye of a journalist? If you’re interested in working with members of the media to tell your organization’s story, we’re here to help! Use these topics below as a springboard to share your industry expertise and unique point of view with journalists. The smart approach to a small space story. People can’t get enough [...]
Are you interested in working with WordPop Public Relations? Our team has nearly 20 years of combined PR and marketing experience and has been helping champions of happy, healthy and smart living to build and execute social media and PR plans since the firm opened in 2011. WordPop PR has worked with several organizations in the home building, design, startup and professional services sectors, helping them gain exposure through digital, TV and print placements, as [...]
So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with the basics – what is public relations? According to the Public Relations Society of America, "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." A key part of [...]
April and I attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and I left with a fresh perspective on our clients and plans for the year ahead. The conference was loaded with gems of inspiration, but I’ve streamlined to one top takeaway from each panel. Feel free [...]
Are you ready to dip your toes in the Facebook "go live" pool? Is it one of your 2017 goals to provide compelling visuals to news outlets? WordPop recently attended the PRNews Media Relations conference and came away with a bunch of tips for upping your visual communications game this year. Download WordPop's Guide to Visual Communications!