As social media evolves, so does the lingo. If you’re new to social media or just need a refresher, check out this list of commonly used social media terms.
Pin: To pin something is to place it on one of your boards. When a user pins something, it also populates the feed of their followers. To re-pin is to pin something again, after a friend has pinned it.
Board: Users create different boards for different interests– for example: Home Decor, Wedding Cakes, Recipes, etc. Boards are displayed on the profile page of each user. They function similar to a cork board, but digitally.
Like: Users can “like” a post without pinning it to one of their boards. By liking a post, the image will still populate the feed of their followers.
Like: To “like” something on Facebook, the user must literally press the “like” button associated with the item they’d like to endorse. Evidence will appear on the user’s profile and on the item they endorsed.
Profile: People have profiles. These are friend pages.
Page: Organizations/companies have pages. A user must “like” a page to interact with it, whereas a user would submit or accept a friend request to interact with a profile.
News Feed: The default landing page when a user logs into Facebook on a desktop or laptop. It is a list of updates from friends and pages the user likes. Facebook-sponsored stories may also appear in the News Feed.
Tweet: A 140-character statement shared on Twitter. To re-tweet is to repost a tweet originally written by somebody else.
Tweeps: Twitter people. People using Twitter.
+1: To endorse or “like” something, Google stlye. It will appear on the user’s Google+ profile, on the item that they +1’d, and in Google search results.
Need more social media guidance? WordPop offers social media tutorials, webinars, strategy and maintenance. Email firstname.lastname@example.org for more information.
Pinterest needs a “dit it” button for 1) us social media showoffs enthusiasts who’ve completed a project and 2) brand-impact tracking. Here’s why.
1) Demonstrating Project Completion
This Easter, I become a legitimate Pinner. In one day, I crafted not one, but two items I had previously pinned on Pinterest. These Easter projects marked my thirteenth and fourteenth completed Pinterest projects. I’ve really graduated from a pinner to a doer. Ha!
Feeling accomplished, I went back to the site wishing there were a “did it” button. Since there isn’t one, I resorted to posting my creations on Facebook instead. Meh…not the same.
2) Brand-Impact Tracking
While on a conference call with homebuilder client Brookfield Homes San Diego today, we discussed the popularity of their “Color Scheme” board. We know there’s been a fair amount of repins and likes, but we’re curious if people are actually using these color inspirations in their homes. Of course the objective is brand awareness, not paint sales, but it’d still be great if there were a “did it” button so we could better track the impact of the board.
What it would look like:
There would be an option to click “did it” on photos that you’ve pinned. Whether you’ve completed a workout routine or painted your kitchen, these “did it” photos would auto-populate a new board, “Completed Projects.”
In the meantime, I’ve created my own “Completed Projects” board, but I manually populate it.
I also just emailed Pinterest. Fingers crossed!
Today, the Lakers posted a photo of team executive Jim Buss on its official Facebook page. The smiling photo of Jim (wearing Celtic-green, by the way) was accompanied by this caption: “Jim Buss chatting live with fans from Lakers HQ. Check it out here…” I only skimmed the comments (examples above), but almost every response within the first 30 minutes has been negative.
My response… duh! Fans are royally pissed about trades and an inconsistent season right now. As a Laker fan and social media strategist, this Facebook post struck me as doubly odd. I’m really not sure what the Lakers expected from this post.
Social media lesson: Don’t rub salt in the wound. Instead of a smiling photo of Jim Buss “talking to fans,” a message from Jim explaining the reasoning behind recent trades, plus the successful acquisition of Ramon Sessions, etcetera, may have made for a better post. The only thing that made this post successful was allowing fans to vent.
Just my two cents…
Today, Pinterest revealed a new look for user profiles. Just weeks after Facebook’s Timeline debut for company pages, Pinterest has updated its look adopting both the sleekness of Facebook and the simplicity of Twitter.
The change requires little effort from the user. Users simply add a brief bio to the top of the page. As usual, users can change their profile photo and add a URL.
Also, a horizontal bar across the top of the page details recent activity (top right).
A great client, Brookfield Homes San Diego, is just days away from the grand opening of its newest community, Sago at The Foothills.
The grand opening event will include tours of Sago’s three models, a tour of the resort-like Swim Club at The Foothills, light hors d’oeuvres and an opportunity drawing for a $500 gift card.
If you’re in the market for a new home or just love touring models, stop by! The event starts at 10 a.m. this Saturday.
Location: 3595 Glen Ave. in Carlsbad
Click here for more information about new homes, Sago.
Yesterday, during the debut of Facebook Timeline for company pages, the San Diego Press Club hosted a panel of local Facebook experts. In case you missed it, here are three quick tips from the event:
1) Provide more than just text in a Facebook post. Adding a photo or link (or both) is much more likely to get prioritized by Facebook and noticed by readers.
2) Use free tools like youropenbook.org and socialmention.com to gather information regarding the topics you care about.
3) Though Google+ isn’t Facebook, it does have search value. Set your company up on Google+.
Happy social networking! Click here to learn more about Facebook Timeline for pages, or email me.