What’s it like working with a PR firm? It’s a marathon, not a 5K.
So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with [...]
Public Relations for Architects: 6 Story Ideas to Get You Noticed
We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to paper and draft not a blueprint but a newsworthy story that will help [...]
Get Noticed! 6 Story Ideas for Home Builders
If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales [...]
Media Relations Conference “CliffsNotes”
April and I attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and [...]
WordPop White Paper: A Guide to Visual Communication
Are you ready to dip your toes in the Facebook "go live" pool? Is it one of your 2017 goals to provide compelling visuals to news outlets? WordPop recently attended the PRNews Media Relations conference and came away with a [...]
9 Pitching Practices to Make You Shine in 2017
9 Pitching Practices to Make You Shine in 2017 By April Harter Enriquez I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I [...]
WordPop White Paper: Content Planning With Editorial Calendars
2017 is almost here and that means it's time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell [...]
Your Holiday Email Campaign
If you send only one email to customers each year, we bet it’s between November 1 and December 31. Between Thanksgiving, Winter Solstice, Christmas, Chanukah and New Year’s there’s a lot to celebrate at this time of year, offering multiple [...]
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