So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with the basics – what is public relations? According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A key part of
We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to paper and draft not a blueprint but a newsworthy story that will help you connect with potential clients in a new way, here are some thought-joggers to get you going on the journey!
- The famous architect’s birthday story. Who are the godfathers and godmothers of architecture in
If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate.
- The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this quarter? Did you sell out a development in record time? Are you doing something to help buyers shop wise or save money?
- The trend story. Have you noticed that buyers are constantly asking
April and I attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and I left with a fresh perspective on our clients and plans for the year ahead. The conference was loaded with gems of inspiration, but I’ve
Are you ready to dip your toes in the Facebook “go live” pool? Is it one of your 2017 goals to provide compelling visuals to news outlets? WordPop recently attended the PRNews Media Relations conference and came away with a bunch of tips for upping your visual communications game this year. Download WordPop’s Guide to Visual Communications!