So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with the basics – what is public relations? According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A key part of
We know you’re skilled when it comes to math and design, but do you also enjoy turning a careful phrase? If you’re jonesin’ to put pen to paper and draft not a blueprint but a newsworthy story that will help you connect with potential clients in a new way, here are some thought-joggers to get you going on the journey! The famous architect’s birthday story. Who are the godfathers and godmothers of architecture in your
If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this quarter? Did you sell out a development in record time? Are you doing something to help buyers shop wise or save money? The trend story. Have you noticed that buyers are constantly asking for
April and I attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and I left with a fresh perspective on our clients and plans for the year ahead. The conference was loaded with gems of inspiration, but I’ve streamlined to one top takeaway from each panel. Feel free
Are you ready to dip your toes in the Facebook “go live” pool? Is it one of your 2017 goals to provide compelling visuals to news outlets? WordPop recently attended the PRNews Media Relations conference and came away with a bunch of tips for upping your visual communications game this year. Download WordPop’s Guide to Visual Communications!
9 Pitching Practices to Make You Shine in 2017 By April Harter Enriquez I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, I enjoy wearing once every few years), poured a hot cup of coffee, then entered the flag-lined walls of the National Press
2017 is almost here and that means it’s time to start thinking about content planning and story ideation for next year. But how do you match the story that you want to tell with the publications you want to tell your story? Editorial calendars can help! To find out what editorial calendars are and how to use them, Download WordPop’s Content Planning Guide.