Client: Brookfield Residential, a developer and builder Objective: Attract the attention of qualified homebuyers and achieve 1,500 interest list sign-ups prior to the grand opening. Timeframe: One year The Plan: We used the builder’s primary research (a survey and community meetings) to understand buyer demographics and psychographics. Together, we determined the buyer profile to be families and couples with an interest in technology and nature, located in the North County San Diego communities of San Marcos, Vista, Carlsbad and
In 2014, we shared 10 things we love about PR. Here are 10 more reasons why we love what we do! Opportunity to write daily. Chance to see our words in print. It never gets old! Change – our days are very rarely repetitive – there’s always something new…whether it’s a new client, new challenge, or a new approach. Uncovering what’s exciting or interesting about a particular project, initiative, concept…and bringing that to light. The
You have bold visions for your young organization and can’t wait to see your company’s name in print. You can make this vision a reality by coming up with story ideas and “pitching” those ideas to journalists. The concept is similar to a funding pitch, but instead of proving ROI, you’re proving that your story idea will be of interest to a particular journalist’s readers. By carving out some time to brainstorm, you can pitch
Julia here, WordPop’s PR consultant. For the past 10+ years, I’ve been a PR pro and yoga practitioner. A few years ago, I added “certified yoga teacher” to my credentials. Balancing between the two sometimes opposing roles of PR practitioner and yogi got me to thinking…what do they have in common? As it turns out, it’s a lot! Yoga isn’t just good for strengthening your body – here are 9 PR skills you can strengthen through yoga.
We know you can turn a room from empty to inviting, but can you tell a story that will catch the eye of a journalist? If you’re interested in working with members of the media to tell your organization’s story, we’re here to help! Use these topics below as a springboard to share your industry expertise and unique point of view with journalists. The smart approach to a small space story. People can’t get enough
Are you interested in working with WordPop Public Relations? Our team has nearly 20 years of combined PR and marketing experience and has been helping champions of happy, healthy and smart living to build and execute social media and PR plans since the firm opened in 2011. WordPop PR has worked with several organizations in the home building, design, startup and professional services sectors, helping them gain exposure through digital, TV and print placements, as
So you’re considering bringing on a PR firm to help you raise awareness, change a behavior, or promote a product or service. Great! Here’s what you can expect as you set out on a mutually beneficial partnership. Let’s start with the basics – what is public relations? According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” A key part of