We know you can turn a room from empty to inviting, but can you tell a story that will catch the eye of a journalist? If you’re interested in working with members of the media to tell your organization’s story, we’re here to help! Use these topics below as a springboard to share your industry expertise and unique point of view with journalists.
- The smart approach to a small space story. People can’t get enough of clever ways to approach small-space living.
- The “superlative” project story. Did you transform the ugliest, tallest, longest, oldest building into a swan? Did you turn four blank walls into the most fascinating, smartest or shiniest? Publications are interested in things that are the first, the best or the only one.
- The noteworthy client story. Whether it’s an A-lister or local celebrity, riding the coattails of a noteworthy individual is a great way to gain some extra press…and gain credibility.
- The “how to” story. Give readers simple rules they can follow to lay out furniture, “feng shui” their bedroom, or achieve that midcentury modern look.
- The trend story. Lucky for the design industry, trends are always changing and this gives you, the designer, an opportunity to keep the public updated on what’s hot in the design world. The inverse of this story also works – listing 5 materials, 6 décor items or 4 colors to incorporate in your home that have staying power.
- The “more bang for your buck” story. When it comes to renovation and interior design, which design decisions yield return on investment and which ones will set you back?
- The philanthropic story. Did you take on a compelling pro bono client this year? If you helped someone in need through design, readers will want to know…and see the results of your work!
- The timely story. Did you design a room inspired by Marilyn Monroe? Why not pitch a photo slideshow timed to the starlet’s birthday (June 1). *Note: Publications can plan their editorial content months in advance so take notice of their lead time and float the idea early.
Hopefully this list has popped some kernels of inspiration. Before you shoot off an email to the first journalist you have in mind, the next step is to look at the editorial calendars of the publications you’d love to be in and see if they have a feature planned that syncs up with what you were planning to pitch. If you have any questions, feel free to book some time with our Lead Publicist, April or read some tips for pitching journalists, here.