What is the first thing that pops into people's minds when they think of your business? We are pretty sure you want them to quickly recall one of your finest moments. These highlight moments are different for every business and industry, but they might include a heartwarming story about one of your employees, a recent innovation you achieved, or how your business changed the life of a customer. Unfortunately, these stories often stay hidden and [...]
Whether you're a startup, a small business, or an individual looking to enhance your public image, understanding the fundamentals of PR is essential. In this post, we'll cover everything you need to know before starting PR. What PR is: PR seeks out and distributes the stories within an organization that might otherwise go unnoticed. At its core, PR is also about managing the spread of information between an individual or organization and the public. [...]
What do potential clients or customers see when they search for you online? Imagine they type in your name and see you or your business quoted in trusted publications, whether local or national. Instantly, in their mind, you have gained credibility. Securing media coverage for your business can drastically improve your brand visibility and customer trust. Landing media coverage usually takes a significant amount of work and time, but it can be made easier by [...]
What is the difference between being visible and being seen? These are two buzzwords that have become particularly popular in 2024. But what’s the difference between the two? We compiled a list of a few of our favorite celebrity examples to illustrate the difference between visibility and being seen. Take Taylor Swift as an example. She is one of the most-followed celebrities in the world on social media. Every day her visibility grows as her [...]
Picture this, you step into your interview and confidently shake the journalist’s hand. You field questions with ease and provide valuable information for their story. You confidently speak about what your organization is doing to help transform lives, with case studies to boot. Your ingenuity shines through and connects you with new clients and supporters who read the article. When it comes to public relations, we often find that clients, even veteran CEOs, are [...]
