Social Media

Social Media Success Summit 2012: Understanding Customer Behavior

More from Social Media Success Summit 2012... Social media expert Brian Solis argues that as a result of the global shift to social networking, businesses have been forced to learn about their customers and customer behavior more than ever before. Businesses can no longer assume that their customer will be satisfied with receiving information about their business through television commercials or ads in newspapers and magazines. Further, businesses can’t even expect that by persuading a customer [...]

By |2012-06-27T23:37:01-07:00June 27, 2012|Social Media|0 Comments

Social Media Success Summit 2012: Setting and Measuring 7 Social Media Goals

More from Social Media Examiner's Social Media Success Summit 2012... In my last blog post about social media marketing, I shared Jeremy Owyang’s method for approaching social media. Following this, I attended a seminar with social media expert and author Jason Falls. He asks another important question-- What part of your business do you want social media to help you with? Falls first states that it is important to understand the purpose of strategic planning. He [...]

By |2012-06-15T21:40:07-07:00June 11, 2012|Social Media|0 Comments

Social Media Success Summit 2012: Applying Maslow’s Hierarchy of Needs to Social Media

WordPop is virtually attending a series of awesome social media seminars hosted by industry leader, Social Media Examiner. Throughout the series, we're summarizing information to share with clients and friends. Here's the first post, written by Alex Hodges, PR coordinator for WordPop. Enjoy! Social Media is everywhere. Facebook, Twitter, Pinterest. Even the once-hipster-now-main-stream photo-sharing app Instagram allows both iPhone and Android users access to the likes of Zooey Deschanel, Ellen Degeneres and Justin Bieber, as [...]

By |2012-06-07T16:10:20-07:00May 16, 2012|Social Media|0 Comments

Pin? Like? +1? Top Ten Social Media Terms Defined

As social media evolves, so does the lingo. If you're new to social media or just need a refresher, check out this list of commonly used social media terms. Pinterest Pin: To pin something is to place it on one of your boards. When a user pins something, it also populates the feed of their followers. To re-pin is to pin something again, after a friend has pinned it. Board: Users create different boards for different interests-- [...]

By |2012-05-04T22:23:18-07:00April 30, 2012|Social Media|0 Comments

A Facebook “No-No” by the LA Lakers

Today, the Lakers posted a photo of team executive Jim Buss on its official Facebook page. The smiling photo of Jim (wearing Celtic-green, by the way) was accompanied  by this caption: "Jim Buss chatting live with fans from Lakers HQ. Check it out here..."  I only skimmed the comments (examples above), but almost every response within the first 30 minutes has been negative. My response... duh! Fans are royally pissed about trades and an inconsistent season right [...]

By |2012-12-14T15:50:29-08:00March 23, 2012|Social Media|0 Comments
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