Social Media Success Summit 2012: Understanding Customer Behavior
More from Social Media Success Summit 2012... Social media expert Brian Solis argues that as a result of the global shift to social networking, businesses have been forced to learn about their customers and customer behavior more than ever before. Businesses can no longer assume that their customer will be satisfied with receiving information about their business through television commercials or ads in newspapers and magazines. Further, businesses can’t even expect that by persuading a customer [...]