Public Relations

Get Noticed! 6 Story Ideas for Home Builders

If you’re a home builder, here are six ways to get yourself noticed by reporters who cover real estate. The numbers story. Are you building the most expensive or most affordable apartments in a specific location? Did you have record-breaking sales this quarter? Did you sell out a development in record time? Are you doing something to help buyers shop wise or save money? The trend story. Have you noticed that buyers are constantly asking for [...]

By |2018-03-20T22:13:50-07:00March 7, 2017|Client News, Public Relations, Real Estate|0 Comments

Media Relations Conference “CliffsNotes”

April and I attended the PRNews’s Media Relations Conference in DC in December and the timing couldn’t have been better as we were in full-steam-ahead planning mode for 2017. The speakers sent my brain gears into the spin cycle and I left with a fresh perspective on our clients and plans for the year ahead. The conference was loaded with gems of inspiration, but I’ve streamlined to one top takeaway from each panel. Feel free [...]

By |2017-02-01T21:10:28-08:00February 1, 2017|Public Relations|0 Comments

9 Pitching Practices to Make You Shine in 2017

9 Pitching Practices to Make You Shine in 2017  By April Harter Enriquez I shivered from the bone-chilling air as I pushed through lobby doors just blocks from the White House last month. After traveling to the 13th floor, I found a coat rack and deposited my peacoat (which, as a Southern Californian, I enjoy wearing once every few years), poured a hot cup of coffee, then entered the flag-lined walls of the National Press [...]

By |2017-01-16T17:09:18-08:00January 16, 2017|Public Relations, Women in Business, WordPop News|3 Comments

In the News: Hera Venture Summit 2016

Hera Venture Summit 2016. Photo courtesy of Full Circle Images We were tasked with the wonderful opportunity to promote Hera Venture Summit 2016, co-hosted by client Dr. Silvia Mah and business accelerator Hera Labs. The event aimed at connecting female founders and funders from across the globe took place at University of San Diego. The one-day summit included tips and best practices from distinguished speakers like "godmother of Silicon Valley" Trish Costello, a binational panel discussion with [...]

By |2016-09-22T02:12:08-07:00September 22, 2016|Public Relations|0 Comments

Are You Ready for PR? 9 Questions to Ask Before You Hire a Publicist

PR professionals often lament that their families don’t really understand what they do. That’s because public relations means different things to different people. In 2011, the Public Relations Society of America (PRSA) crowdsourced the following definition from PR pros across the nation: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Browse this list of questions to determine whether it’s the right time to add public relations [...]

By |2016-08-25T21:17:15-07:00August 25, 2016|Public Relations|0 Comments
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