Pop Talk: Why Bulgari’s Light-up Snake is a Perfect Example of Content Marketing
Dec. 1, 2012 Today I was told to master content marketing. What does this mean? Simply put, content marketing is sharing information (text, videos, photos) with your customers and potential customers without a direct sales pitch. For instance, if you sell sugar, you might provide a recipe for cookies. If you build cars, you might tell the story of someone who helped build the car, or someone who is enjoying the car today. Exactly 27 [...]