Hello! From events to public relations, I want to master it all! I recently graduated from the University of San Diego with a double major in Communication Studies and Sociology. My love for the world of events and PR began while working for the USD Events and Promotions department during my time as a student. Working in this department opened many opportunities for me. Some of my favorites were appearing in one of USD’s commercials [...]
I just received a call from a woman I regularly quote in stories about volunteer work and education in San Diego. She said she just got a "dream job" because her new employer Googled her and was extremely impressed by all of the articles she's in. Pretty awesome, I think! Just goes to show the power of search for people and brands. Are you/is your brand gaining search results in Google, Yahoo and Bing? It [...]
Great news! You can now run contests on your Facebook Page without a third party app. According to the official Facebook announcement, businesses can now: Collect entries by having users post on the Page or comment/like a Page post Collect entries by having users message the Page Utilize likes as a voting mechanism Facebook also announced that Pages are prohibited from tagging or asking people to tag themselves in content that they are not depicted in. [...]
Today I'm celebrating 1,000 Facebook likes for client/San Diego new home community Del Sur! Yes, I worked to grow the following, but more importantly, I worked to grow community interaction... and boy do these folks talk, tag and have fun! At the end of the day, you want an online community that values your page. In return, they'll participate. Fans value the Del Sur page because I've paid close attention to what they like. For [...]
These days, you're probably seeing hashtags (#) all over the internet. Developed as a tracking tool, these little fellas are being used by companies and individual Twitter and Instagram users every day. If used correctly, they allow you to easily track a trending conversation online... and be part of it! In this post, you'll learn 1) what a hashtag is, 2) how to use hashtags when posting content online, and 3) the benefits. 1) What is [...]
